In the face of the reshuffling competition in the shopping landscape of the new media era, brick-and-mortar businesses are returning to a people-centric service philosophy. EK Design and PP Design Gallery worked together to embark on an artistic exploration and functional reshaping of the VIP Lounge on the 3rd floor and exterior corridor area of Huamao Place. The objective is to foster a holistic transformation and upgrade, rejuvenating the brand's space to forge new commercial value. 

Acting as a pivotal stage for fostering profound interaction and trust between brands and their loyal clientele, the VIP Lounge plays a significant role in redefining the heart of the brick-and-mortar business, purely through the power of an unrivalled, sensory experience. The revitalisation of business in the era of principal assets hinges on understanding future consumption patterns, thus innovating scenarios.